"Sheesh... What should Will Smith do next?"
"What CAN he do next - he is in such a deep hole!"
"How will he recover his PR and get out of this?"
"Is there a right way of handling this type of situation?"
Perhaps you've had situations yourself where you messed up, you did something (publicly or not) and you were not sure how to recover from the attacks or effects you created...
Well... there is a right a way of handling it.
Will Smith should apply it.
You should apply it, if you ever need it.
